Star Kist Tuna Reloaded

Parry & Co, the sole distributor of Star Kist in Ghana and West Africa, unveiled a new look for their iconic premium brand, Star Kist tuna flakes in Sunflower Oil, at an elegant media ceremony at the Silver bird Cinema foyer of the Accra Shopping Mall on Saturday, 09/10/10. The new contemporary looks for Star Kist tuna has been carefully crafted using the high tech lithograph can not only to seal in the quality but also to differentiate from its competitors. The label now has a modern design that reflects its status as one of the distinct and iconic brands in Ghana and our sub-region. The can is also sturdier and not easily dented. While the look of Star Kist tuna flakes has changed, the distinctive, fresh, wholesome taste and aroma remain the same and true to the original recipe. Star Kist is 100% Ghanaian produced, fished off the coast of Ghana. It remains a Ghana success story making Ghana and Ghanaians proud both in and outside of Ghana. It is packed with vitamin E and Omega 3, for vital nourishment in every flake. Mr Daniel Twimasie, CEO, Parry & Co, in his speech at the media launch, reminded guests of Star Kist’s 16 years heritage and Pioneer Food Cannery’s commitment to delivering quality consistently. He also added that he was proud of the investment the company had made to deliver the Star Kist lithograph cans. In his words, ‘This is the 1st stage, all the other variants, including the popular Star Kist “Kpapko Shito”, Chunks and smoke flavor will soon be repackaged in the new lithograph cans. He added with optimism that the new Lithograph look will help the brand to say relevant to its increasingly sophisticated target market, as well as create a technological barrier to counterfeiting in Ghana and the rest of the sub-region where it operates. Unveiling the new look of Star Kist Tuna Flake, The immediate-past –President of the Association of Ghana Industries and MD of Tropical Cables and Conductor Company Limited, Mr Tony Oteng-Gyasi talked about the challenges of industry –emphasizing on the menace of counterfeiting and cheap inferior imports and its impact on local business. He encouraged Ghanaian businesses to emulate the Pioneer Food Cannery/Parry &Co example of collaboration which has led to the honing in knowledge and skills. The event was well attended by the customers and consumers of Star Kist Tuna. Guests were treated to various Star Kist snacks and dishes.