Ethiopia to Export Premium Strawberries to Europe

New line of premium strawberries available for the first time from Ethiopia Monday 26th November 2007 will see the introduction of a new line of premium strawberries – the very first to come out of Ethiopia. Fruit World Breda (Netherlands) has selected Ethiopia’s only strawberry grower Ilan Tot plc to supply them with premium fruit for their European Black Label line. The introduction of Ethiopia as a strawberry growing region opens up possibilities for year-round availability of quickly-delivered, exceptionally sweet, high-quality fruit which, due to initiatives implemented by Ilan Tot plc is being produced in a manner that will meet with the approval of socially conscious consumers. These Ethiopian-grown strawberries benefit from 1700m altitude and strong sunlight concentrations to make them exceptionally sweet, with average of 10% sugar brix. The difference in taste of the Yuval variety (the main offering) is very noticeable compared to when it’s grown in other countries. The same is true of the other available varieties.